PRSM
PALE ALE
2018

This brand is something I created where I played with the idea of a label doing more than just a visual experience. I decided to make the label interact with heat. Therefore when someone holds the beer, their handprint will reveal the colors underneath the exterior label. The underneath colors mimic the logo name "prism" by showing the array of colors a prism normally projects when a light shines through it.

Heat

Sensitive!

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