CAREGIE DARTLET
MARKETING DESIGN
2018-2020

Carnegie Dartlet was my first full time graphic design position outside of freelancing. I worked as a Marketing Designer creating internal and external marketing material, such as white pages, booklets, and social media templates.

ARCHETYPE BOOKLET

GRAD REPORT

STUDENT INSIGHTS REPORT

 

BRAND STANDARDS

The Carnegie Dartlet brand standards have gone through many revisions and are yet to be finalized. Carnegie Communications and Dartlet merged in 2018, the year I was hired. I was tasked to create a brand standard for the company. There is always a transition period when merging companies. Therefore I have created multiple standards with various styles in attempt to sum up who and what Carnegie Dartlet is as a merged company. Click on images to enlarge.

Temporary Brand Standard Currently in Use

Draft 1

Draft 2

 

DIGITAL ADS

Carnegie Dartlet creates digital ads for our clients. I was able to create ads for multiple colleges and universities. Click to enlarge.

CARNEGIE DARTLET SPOTIFY

Carnegie Dartlet created archetype playlists to encapsulate their personas in music. Generated by the Carnegie Dartlet team. Click here to listen to the playlists.

Spotify Iphone Mockup2.png
Spotify Iphone Mockup.png

COLLEGEXPRESS INSTAGRAM

Every week I'm given content to create for the CollegeXpress Instagram. I designed a template for CollegeXpress, and holiday variations. CLICK HERE to view the CollegeXpress Instagram.

 

COLLEGEXPRESS BRAND

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